The first is that it barely survived. The total volume of visits to the site is in decline, as is the number of visits per unique visitor, as is the amount of time that visitors spend on the site. From to , the average site visit dropped by nearly a minute, and the average number of pages per visit dropped by more than one and a half. Even more striking, the average monthly volume of traffic to the Tumblr login page by U. The numbers are stark, but not surprising. Until , when Yahoo still owned Tumblr but was not yet itself owned by Verizon and had not yet merged with AOL, it had an in-house research team tasked with understanding the mechanics and sociology of the various websites it owned.

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You can follow him on Twitter ifindkarma. Pop quiz: what is the favorite social networking site of Americans under age 25? If you guessed Facebook you are way behind the eight-ball, because Tumblr now enjoys more regular visits from the youth of America. So I delved deeper; this article describes what I discovered while exploring the Tumblr network. What are the young and restless doing on Tumblr all day?
FACT: Luxury department stores once sold rhino poop at a huge mark-up
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The reason is because it happened to me. One evening, when I was six, he offered to babysit me and my older sister at his house. He could do these pitch-perfect character voices, and in that way, he was charismatic and appealing to children. The werewolf would howl, he said, his thirst for the blood of children relentless, until one night he came charging through a window of a house trying to catch the little girl inside. The broken glass pierced his throat, and then he was dead, his head hanging over the sill, blood dripping down the wall to the floor. And then my sister went to bed, and I sat in his small, dimly lit kitchen, on his lap, as he nuzzled my hair and then my ear and neck, and squeezed me hard and soft at the same time.